“Clients are human beings too. Of course you are well aware of that basic fact of business life but it is something on which I occasionally need to catch myself when, as this week, I am working my way through a clutch of client acquisition and retention type articles. While dealing with such subjects, it is easy enough to fall into the trap of thinking of clients as faceless commodities although, were any adviser to do so, they would in all likelihood eventually find themselves short of business.”
Read more>>