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Digital Marketing For Financial Advisers

Adviser-Hub offers articles and general advice regarding a whole host of digital marketing platforms and how they can be of benefit to financial adviser digital marketing efforts. This includes sections on the benefits of email marketing, online forums, social media marketing and general advice on content marketing across a raft of different media. We hope to make this a truly invaluable resource for professionals who need to top up on their financial adviser digital marketing knowledge

The ins and outs of social media

Cherry Reynard offers a brief introduction on how social media can help advisers to re-engineer their businesses in for RDR and how they might start building a presence.

'Social media strategies are relatively easy to implement, but advisers need to be clear on their business proposition, their target market and their areas of expertise. Social media users tend to be wise to selling, so there is unlikely to be immediate payback from a social media strategy. Those advisers that have made a success of it suggest setting aside a designated amount of time each day to working on social media and building from there....'

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An introduction to content marketing

Content marketing involves creating valuable content to engage with your target audience without actually selling to them. Here, Adviser-Hub’s digital communications executive Sophie Burke explains how to create and implement a content marketing plan

"The aim of content marketing is to drive profitable consumer action – not by pitching services but by delivering information that makes the client more knowledgeable."

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Managing email marketing

Email is now firmly established as a key method of communication. However it has introduced new rules and etiquette which mean that while it appears a cost effective and easy way to communicate with your clients, the reality is that many emails a day simply do not get read.

Our complete guide to e-mail marketing aims to help you make sure your campaign is amongst the most successful.

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Using forums

Adviser-Hub takes a look at the good and the bad that these communication platforms have to offer

"Unlike other social media platforms, forums have a distinct culture and will be populated by users who all have a common interest."

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