Free marketing & business support,
exclusively for UK financial advisers

Managing email marketing

Email is now firmly established as a key method of communication. However it has introduced new rules and etiquette which mean that while it appears a cost effective and easy way to communicate with your clients, the reality is that many emails a day simply do not get read.

Our complete guide to e-mail marketing aims to help you make sure your campaign is amongst the most successful.

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Using forums

Adviser-Hub takes a look at the good and the bad that these communication platforms have to offer

"Unlike other social media platforms, forums have a distinct culture and will be populated by users who all have a common interest."

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Weekly newsletters

Adviser-Hub runs two weekly e-mails detailing news, interests & promotions of our website and industry

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Editor's choice

Better Business: Liz Coyle shares her insights on an investment comittee

Managed Solutions: The Adviser Centre's Gill Hutchison looks the last few months post-Brexit

Managed Solutions: RSMR takes a closer look at low volatility investing: the behavioural underpinning

Analysis & Opinion: Market briefings updated for August

Economists' Corner: Lucy O'Carroll on the other side of the equation

The Week: Toxic bonds: should investors follow Woolnough?

Technology and innovation: Is it the end of the world as we know it?

The challenges for policymakers: M&G's Episode team discusses the implications

Isa guide: Updated for 2016/17 - for use with your clients

Pocket tax guide: Updated for 2016/17 - for use with your clients

Digital Marketing for Financial Advisers

Adviser-Hub offers articles and general advice regarding a whole host of digital marketing platforms and how they can be of benefit to financial adviser digital marketing efforts. This includes sections on the benefits of email marketing, online forums, social media marketing and general advice on content marketing across a raft of different media. We hope to make this a truly invaluable resource for professionals who need to top up on their financial adviser digital marketing knowledge

The ins and outs of social media

Cherry Reynard offers a brief introduction on how social media can help advisers to re-engineer their businesses in for RDR and how they might start building a presence.

'Social media strategies are relatively easy to implement, but advisers need to be clear on their business proposition, their target market and their areas of expertise. Social media users tend to be wise to selling, so there is unlikely to be immediate payback from a social media strategy. Those advisers that have made a success of it suggest setting aside a designated amount of time each day to working on social media and building from there....'

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An introduction to content marketing

Content marketing involves creating valuable content to engage with your target audience without actually selling to them. Here, Adviser-Hub’s digital communications executive Sophie Burke explains how to create and implement a content marketing plan

"The aim of content marketing is to drive profitable consumer action – not by pitching services but by delivering information that makes the client more knowledgeable."

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  • Aberdeen Asset Management
  • AXA Investmnent Managers
  • Baillie Gifford
  • BlackRock
  • BNY Mellon
  • First State Investments
  • Goldman Sachs Asset Management
  • Henderson Global Investors
  • Investec Asset Management
  • Invesco Perpetual
  • J.P. Morgan Asset Management
  • Jupiter Asset Management
  • M&G Investments
  • Schroders
  • Square Mile Investment Consulting & Research
  • Neptune Real World Investors